How a heritage sweets and savoury brand from Mumbai after entering the ecommerce business reached a much larger market and increased their sales
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Digital Performance Marketing, Social Media Management, Online Reputation Management & Creatives Mostly orders came from the MMR and were largely seasonal
The biggest impact was to make the brand approachable across geographies and focus on non seasonal sales as well
Gulab Jamun being the signature dish of the brand was pushed across with a lot of gusto
A complete new approach to photography and videography was taken up which added a lot more visual appeal to the brand
Me-Too brands and franchises were centralized into one unit to avoid online duplicacy and confusion