KSR

Objective: To increase the brands visibility in certain markets in a highly competitive market, to increase sales and attract more distributors to increase the company Top Line.

Strategic Approach: Capitalized on the brand’s legacy in one product category to build awareness and affinity across other categories both at the consumer and retailer’s level.

Outcome: Over 18 months, the company’s turnover rose from ₹570 crore to ₹615 crore with minimal spends, and this success led to the launch of KSR water tanks in the market.