Issue:

A legacy brand with very low visibility and consumer pull, in a category flooded by a lot of media spends by competition and a multitude of brands trying to woo the lessindulgent consumer.

Objective:

To re-position the brand with an objective to improve awareness, visibility and brand pull.

The Strategic Approach We Took:

Leverage the legacy of the brand (in one product category), thereby creating awareness and affinity for the brand across other product categories. Further details can be shared on request.

Outcome:

In a period of 1 year the company’s turnover increased from 530 cr to 615 cr. Plus at the back of this success and increase in revenues they got the confidence to launch water tanks too in the market.