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KSR - Springbok Innovations
KSR
Objective: To increase the brands visibility in certain markets in a highly competitive market, to increase sales and attract more distributors to increase the company Top Line.
Strategic Approach: Capitalized on the brand’s legacy in one product category to build awareness and affinity across other categories both at the consumer and retailer’s level.
Outcome: Over 18 months, the company’s turnover rose from ₹570 crore to ₹615 crore with minimal spends, and this success led to the launch of KSR water tanks in the market.