Pocket FM

Issue:

Post creating its position in the audio stories segment, the company now wanted to enter the video segment with original stories through shoot based videos

Objective:

The objective was to come up with the right strategy to launch the right kind of shows in video format, that would build traction for the Tier 2 and 3 young audiences, on the online platform

The Strategic Approach We Took:

Post going through various platforms and stories, figured out the right approach would be to launch first on You tube, with short videos and then slowly start building the audiences with longer videos

Outcome:

The content strategy worked and the audience started building with great views for each episode within the first month, which helped get revenues within 6 months from You Tube and also massive subscribers