Objective: Develop an online and offline marketing strategy to boost awareness and sales for Jhama sweets, as they were struggling to gain traction beyond its established Mumbai market and online platform.
Strategic Approach: We recreated strategies for Jhama Sweets to stand out in a competitive market and target a new audience.
Outcome: Our efforts doubled the ROAS in the third month and increased it to 4x within 7 months and now even after a year its consistent. The website now generates ₹5 lakhs in monthly sales, and store footfall has risen by approx. 20% compared to the previous year.
Issue:
While the brand is well known in certain areas of the Mumbai market, they were not able to create traction across the MMR and Pan India market, resulting in less sales through their online platform
Objective:
Come up with an online and offline marketing strategy that would help create awareness and get sales
The Strategic Approach We Took:
Keeping in mind the competition in the market both from new and old Meethai brands rebrand Jhama Sweets and target a new set of audiences
Outcome:
The ROAS doubled in 2nd month and is currently 4x and the brand does close to 5 lac worth of sales every month from there website alone. The overall footfall in there stores has also increased by 25% as compared to the earlier year
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