Issue:

A comparatively new product and unknown brand had to compete in the paint category market with limited budgets and no customer pull.

Objective:

The objective was to create a marketing strategy and communication that creates awareness and urgency in the TG, leading to trials and subsequently, sales.

The Strategic Approach We Took:

We evaluated the premium paint market and decided to showcase this product as a far better (more environment friendly) and more premium product to use on walls, in comparison to paints in terms of usage, designs and application time.

Outcome:

The GTM strategy and execution has helped the brand get business from Architects and Interior designers worth 45 lacs within the first 2 months and also queries for potential distributorship