Issue:

While the brand is well known in certain areas of the Mumbai market, they were not able to create traction across the MMR and Pan India market, resulting in less sales through their online platform

Objective:

Come up with an online and offline marketing strategy that would help create awareness and get sales

The Strategic Approach We Took:

Keeping in mind the competition in the market both from new and old Meethai brands rebrand Jhama Sweets and target a new set of audiences

Outcome:

The ROAS doubled in 2nd month and is currently 4x and the brand does close to 5 lac worth of sales every month from there website alone. The overall footfall in there stores has also increased by 25% as compared to the earlier year