Objective: Develop a GTM strategy to generate sales and awareness for a new, unknown limestone innovative paint brand with limited marketing spends.
Strategic Approach: Position the product as a superior, eco-friendly alternative in the market and create pinpointed strategies and pitch decks to engage with Architects/Interior Designers, Retailers and Customers.
Outcome: Our go-to-market strategy has generated ₹75 lakhs in business from architects and interior designers within 5 months and now, even got them a distributor for Mumbai market that has fetched them an additional 20 lakhs as upfront sale from the distributor in the 1st month itself.
Issue:
A comparatively new product and unknown brand had to compete in the paint category market with limited budgets and no customer pull.
Objective:
The objective was to create a marketing strategy and communication that creates awareness and urgency in the TG, leading to trials and subsequently, sales.
The Strategic Approach We Took:
We evaluated the premium paint market and decided to showcase this product as a far better (more environment friendly) and more premium product to use on walls, in comparison to paints in terms of usage, designs and application time.
Outcome:
The GTM strategy and execution has helped the brand get business from Architects and Interior designers worth 45 lacs within the first 2 months and also queries for potential distributorship
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